Full branding for a media company (Convrg Media) specializing in social media, content creation, video and photography for global events such as Supercross, Monster Jam and Nascar. Convrg also manages social and content for many retail brands and athletes- reaching millions of followers. After establishing the branding and creative for Convrg, we work with clients to increase presence and elevate the digital experience.
Various digital projects ranging from websites, campaigns, new product announcements, sales, promotions, and email.
DragonFire brings the heat when it comes to their collection of SXS parts and accessories. With a team of engineers and industry experts their products combine superior technology with striking style. With a fresh look a new brand emerges that combines both fierce passion and technological refinement. Inspired by their personality the concept of Dr. Jekyll and Mr. Hyde was born. Wild scripts with modernist type treatments, psychedelic neon colors with sleek blacks and whites and sexy studio shots combined with aggressive lifestyle images creates a balance of clean, modern and savage. Derived from the name their tagline "Built to Reign" emphasizes their pursuit for the toughest SXS products available.
QuadBoss is a large collection of UTV/ATV parts and accessories. Our client wanted to evolve into a lifestyle brand with the focus on reaching farmers, hunters and outdoor enthusiasts. Referencing the functional qualities of industrial and hunting equipment, the look is a combination of high-vis yellow, rough textures and cool grays. These inject an industrial, utility persona to the brand which appeals to a tough audience that is ready to get dirty in the name of work or play.
Tucker offers thousands of products for motorcycle dealers and consumers across the world. They wanted an easy way to promote new products and content to thier customers. We created two bi-monthly promotional mailers, Transmission and Hardtales, part lifestyle magazine, part product catalog. With a digital and weekly email push, we targeted the culture while driving sales.
I wanted to condense the two previous mailers (mentioned below) into one coffee table style book that retailers could use as a selling tool around their stores. I went with a heavier focus on editorials and lifestyle with less products. Highlighting many different brands “Collective’ was a nice title. We had dozens of outside brands who wanted to be included in the piece generating ad revenue for Tucker.
Extreme Tech for Extreme Nature was the inspiration for FirstGear’s Fall catalog. We juxtaposed natural environments and weather conditions with hi-vis colors used in FirstGear products. The catalog features two record-breaking riders sponsored by FirstGear. They purchased their first ever motorcycles in California and rode across the US. Their journey was a big part of the visuals and content. The story tied in with the imagery and highlighted products being used in the changing environments they encountered along the way.
Black Brand specializes in "less branded" leather motorcycle jackets and accessories with high tech features for the modern rebel. Like their jackets we wanted Black Brand’s catalog to be edgy and functional so the look combines aggressive scripts and cropped type with minimalist design.
Konami’s launch of its new casino game D&D was huge. We worked with an illustrator to create 3D illustrations for the game itself as well as launch materials ranging from print and digital ads, dragon toys given out at the launch, digital communications, in-game experiences to invites and more.
With a nod to motocross where the number one rider displays the red plate for the season, the new tucker identity was born. The angled box represented the transition of distribution and delivery to a new era in powersports. At this time, tucker was at the forefront of marketing in the industry. The launch included synchronized branding across the world where athletes and bikes displayed the new look.
With a dependable line of tools and replacement maintenance parts, BikeMaster believes the perfect ride starts in the garage. Their products are inspired by men and women who are ready to get down and dirty to keep their bikes running at peak performance. For BikeMaster’s new look we took inspiration from DIY'ers to everyday riders. The goal was to transform this brand into a desirable and on trend brand, while remaining consistent and trusted with the critical motorcycle enthusiast.
Various projects ranging from collateral for Orkin, TCU and Advance Auto parts.
Embossed Holiday card sent out to high-end car dealership customers.
AVON tee shirt and poster giveaway to top customers and sales reps.
Posters for numerous clients used for in-store promotion.
We created a 50th anniversary logo for Tucker that rolled into the theme for that years industry show. We custom embroidered 3000 backpacks stuffed with 50th themed collateral and swag.
A large flat track event was taking place at a local track and a neighboring business wanted to throw a pre-party. We equipped them with posters, shirts, bandanas and more.
Custom trophies designed for sales awards and other giveaways.
Various websites, infographics, emails and newsletters.
Spring marks the beginning of riding season and Tucker wanted to get a head start on sales by promoting their products for spring maintenance. We created an educational step-by-step poster and infographic to remind riders to “Wake the Beast” and prepare to ride. We also included a Tucker product brochure that corresponds with each step. We then followed up with a winter awareness program.
